Campaign strategy
- Home
- disciplines
- creativity
- campaignstrategy
Campaigns have objectives and require time and money. It doesn't make sense to wing it. We prefer a more thoughtful approach.
A CAMPAIGN WITHOUT A STRATEGY IS NO A CAMPAIGN AT ALL
You want to launch something, boost your brand recognition, or encourage your target group to participate actively. Whatever it is, you want it to resonate. As the saying goes, a goal without a plan is just a wish. Wanting something from your campaign without a robust strategy is just daydreaming. An intelligent campaign strategy is indispensable; deep down, you know this.
WHAT ARE YOU OFFERING, AND WHAT DO YOU WANT TO ACHIEVE?
We must thoroughly understand your product, service, activity, or anything else. You know, for example, that selling motorcycle clothing requires an entirely different approach than a campaign for your most important trade show of the year. And what do you want to achieve with the campaign? What are we aiming for?
WHAT'S HAPPENING IN YOUR MARKET, AND WHO DO YOU WANT TO CONVINCE?
We probably already know if we've been working with you for a while. If not, we will sit down and thoroughly analyze the playing field. What’s happening in your market, where are the opportunities, and what are the pitfalls? What has been done before? We also get a clear picture of who we must convince, where to find these people, and what it takes to turn them into customers.
CHANNEL CHOICE STRESS
The ways to reach your target groups are virtually endless. That sounds fun (and it is), but it doesn't make searching for the right campaign strategy any easier. However, we love a challenge. While we can't use everything, we always find the best combination of tools, channels, and timing. We're not afraid to do things very differently than you might expect.
Surprising combinations
Sometimes, the most surprising combinations of channels and activities are more successful than you might initially think. So, we might broadcast your campaign on national radio, even though your stores don’t have national coverage. It turns out people like you enough to drive a hundred kilometers. Or we might combine a striking online campaign targeting buyers of your insurance product with an ‘old-school’ direct marketing campaign to all the intermediaries you work with. Whatever it takes.
BUDGET = LEADING
Talking about money can sometimes seem taboo, but it’s crucial for your campaign. The budget needs to match your objectives. This doesn’t mean you should blow your entire marketing budget, but you shouldn’t expect miracles from the smallest budget either. On the other hand, we like a challenge. With an intelligent campaign strategy, it is possible to realize big ambitions even with a smaller budget.
HAND IN HAND WITH YOUR CAMPAIGN CONCEPT
A promising campaign strategy goes hand in hand with a strong campaign concept. How you deliver your message is perhaps even more important than where and when you do it. You need to stand out from the pack. It would be best if you hit the right note to influence your target groups in the best possible way. For that, you need a good idea or a heap of good ideas.
ONLINE CAMPAIGNS
There's a good chance that (part of) your campaign will take place online—where your target audience is. So, we look at the search terms your target group uses to find you. And speaking of finding, we also want to know what your target group thinks. Using smart tools, we collect real-time feedback from your audience without holding up a sign telling them to laugh or applaud. Ready to be launched?
LET’S MEET.
Just chatting about your issue or curious what we can do for your business? Leave your details and we will call you back within one business day for a no-obligation introduction.