A strong content strategy starts with listening. What is your audience searching for? What questions do they have? How can we surprise and inspire them? Once we understand their needs at every stage of the customer journey, we tailor the content accordingly—from the See phase, where your brand gains awareness, to the Do phase, where your audience takes action.
In the See phase, someone casually scrolling Instagram spots your sneakers. In the Think phase, they actively compare shoes and prices. In the Do phase, a "20% off" promotion seals the deal. You plant the seed first—then reap the rewards.