Brand analysis
- Home
- disciplines
- insights
- brandanalysis
To elevate a brand, you must deeply understand it, connect with its essence, and be passionate about making it stand out while preparing it for a promising future. This doesn't happen by using countless brand models but by asking the right questions and engaging in meaningful conversations. This process involves supporting the customer's existing vision and challenging it where necessary to ensure it is prominent and focused.
PROMISING POSITIONING STARTS WITH QUESTIONS, QUESTIONS AND MORE QUESTIONS
We're committed to making sure your target groups choose you and are happy to do so. To achieve this, we'll need to ask you many questions. We want to understand who you are, what you stand for, what your beliefs are, what you offer, why you offer it, and why your target groups should choose your product or service over your competitors’. Gathering this information is just the beginning; much more work must be done to ensure your success.
INTERNAL BRAND ANALYSIS?
Similarly, we want to know what is going on internally regarding people, innovation, products, and services, your strengths, and your pitfalls. For that, you have to be open because your basis always lies internally. However, our inquiry doesn't stop there; we want to uncover everything.
HOW IS YOUR MARKET DOING AT THE MOMENT?
Understanding your market's external environment is crucial. We need to know the current trends and developments—whether they propel you forward or hold you back. We'll identify real opportunities and pinpoint potential threats. Additionally, it is essential to understand your competitors—what they're doing right and where they're falling short.
WHERE DO YOU WANT TO GO AS A BRAND?
Understanding your brand's past and current reputation is as important as knowing where you aim to go. We want to explore your short- and long-term aspirations, how you want to be perceived, what brands you look up to, and more. This comprehensive perspective helps us tailor strategies that align with your long-term vision.
RELAX, WE HAVE BRAND IMPACT
Yes, our approach involves asking many challenging questions, and when you hear "etcetera," you might expect an endless process. However, that's not the case. Brand development requires thoroughness, but it mustn’t be drawn out. Our methodology, called Brand Impact, is both compact and practical. With over 100 brand cases, it’s proven and reliable. Working closely with you, we aim to develop the exemplary Brand Concept within 6 to 8 weeks. The process involves the following steps:
BRAND RESEARCH
Based on available data and insights or brand research that has yet to be conducted.
BRAND SESSIONS
Brand sessions with your brand vision group.
BRAND CHALLENGE
The document where we define the brand content and brand strategy.
BRAND CONCEPT
The brand concept is where everything comes together strategically, creatively, and content-wise.
BRAND ANALYSIS WITH MARKET RESEARCH: WHEN IT'S NEEDED
You've likely already seen our insights on market research. With Brand Impact, we partially rely on the results from such research. Perhaps you already possess sufficient knowledge or market research has been conducted. If there's a lack of data and insights to support your brand development and positioning, don’t worry. We will conduct the necessary market research.
LET’S MEET.
Just chatting about your issue or curious what we can do for your business? Leave your details and we will call you back within one business day for a no-obligation introduction.