Ask Google or ChatGPT how long an apple pie needs to bake, and you get the answer instantly. No blog required. AI systems increasingly provide ready-to-use answers, without the need to click through.
Brands that appear in those answers are immediately visible. If you are not included, you are not found. With GEO, we ensure your brand stands out in AI-generated responses. Not as an afterthought, but as a trusted source. To achieve this, we combine GEO and SEO in a smart content strategy. Discover our approach to SEO.
GEO: Generative Engine Optimization
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Not just being found, but being mentioned
Google may already know your brand. But how do you make sure AI systems like ChatGPT, Google SGE, Perplexity and Copilot also include your brand in their answers?
More and more people are asking their questions to AI-powered search and answer systems. SEO focuses on visibility in traditional search engines. GEO, or Generative Engine Optimization, is about improving visibility within AI-driven systems that generate answers rather than show lists of links.
At Blue Dragon, we combine brand strategy, content and technology to ensure your brand stays top of mind in this new search landscape.
Specialist speaks
With GEO, we make sure brands are not just discoverable, but actually show up in AI generated answers. We create content that resonates with people and is recognized by AI as a trusted source, so visibility is built to last.
Carmen Klijsen SEO Specialist
What is GEO and why does it matter?
GEO in practice
AI models rely on reliable, well-structured information. That is why we create content that aligns with how AI reads and learns. Think clear definitions, smart headings and bullet points, a consistent tone of voice and a clear structure. This is how we build content that AI can easily understand and actively use.
What makes our approach unique?
At Blue Dragon, we combine brand strategy, technology and content in an integrated approach to AI marketing. Being visible in AI systems requires more than just the right words.
We research how your audience searches, which AI platforms they use and what type of answers those systems generate. Based on these insights, we develop content that matches how AI systems process information. Think clear definitions, structured texts, smart headings, bullet points and formats that provide direct answers. We do not just make content clear, but also smart. For example, through well-structured FAQs, easy-to-navigate web pages, blogs that offer clarity and social formats that both AI systems and people understand.
And it does not stop there. We continuously monitor how visible your brand is within AI search environments and adjust where needed. This approach is part of our broader vision on AI marketing, where GEO and SEO work together to build brand visibility for today and tomorrow.
Our GEO approach to AI visibility
We help your brand perform strongly in GEO with a structured and results-driven approach. What we do:
- An audit of your AI visibility
- A technically strong website that AI systems can understand
- Content optimization for AI context, including FAQs, definitions and bullet points
- Smart structure with internal linking and entities
- Authority building through sources and publications
- Monitoring presence in AI-generated answers, including mentions and citations
This is how we build visibility that does not fade, but grows along with the AI search landscape.
Outsource GEO to Blue Dragon
Do you want to take AI visibility seriously as a brand? Outsourcing GEO to Blue Dragon is a smart move. We combine brand strategy, SEO, AI and content into an approach that makes your brand future-proof. Our specialists are ready to support you.
Ready for visibility in the world of tomorrow?
Schedule a session with our team and discover what GEO can do for your brand.
Frequently asked questions about GEO
What is GEO?
GEO stands for Generative Engine Optimization. It is the optimization of your brand for AI systems that generate answers based on existing data, such as ChatGPT and Google SGE.
Is GEO the same as SEO?
No. SEO focuses on search engines like Google. GEO focuses on AI models that answer questions without showing clickable search results.
Who is GEO relevant for?
For brands that want to invest in sustainable visibility. Think B2B and B2C organizations, as well as e-commerce companies, that focus on authority, knowledge sharing and trust.
What does GEO deliver?
A competitive edge in AI search environments, visibility in generated content and a stronger digital profile for emerging search methods.
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