Once the responses started to roll in, it quickly became clear that LinkedIn Ads were spot-on. The efficient, streamlined sales funnel we built in HubSpot formed the foundation for onboarding and tracking all leads, combined with automated and personal follow-up. The real strength behind this campaign? The client brought valuable market insights, and we added creative and digital expertise.
GLASSES ON THE COMPANY — BRILLIANT IDEA
ACE & TATE WORKS
CURIOUS MINDSET
A strong eyewear brand with a brilliant idea: screen glasses, paid for by your employer. Under the name Ace & Tate Works. Very promising, as under certain conditions, Dutch and European legislation requires employers to cover the costs of such screen glasses. At the same time, more and more employers are investing in their teams' vitality and sustainable employability. In other words, a clear opportunity. But who are the business owners who genuinely care about their employees? What drives and motivates them? How do you reach them most effectively? And how do you generate high-quality leads on a limited budget? That’s where we came in.
MAGICAL DISCOVERY
Our focus? Business owners with a sustainable and socially responsible mindset. We targeted them with the unique B2B proposition of Ace & Tate Works, through an impactful online campaign and a Webflow website. Quick, to the point, and free from unnecessary complexity. To reach key decision-makers such as HR managers and leadership team members, we used LinkedIn Ads and Google Search Ads. LinkedIn Ads also offered curious prospects the chance to download a white paper, which was also available on the website.
BREAKTHROUGH
CAMPAIGN AT A GLANCE
- Online B2B strategy targeting employers with a clear focus on sustainability and social responsibility.
- Webflow website that is fast, visually attractive and user-friendly.
- High-impact lead generation through LinkedIn Ads and Google Search Ads.
- HubSpot sales funnel for onboarding, tracking and follow-up.
- Fast delivery from concept to launch in just three months.
- Strong results with high-quality leads and concrete appointments.
LET’S MEET.
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