YOU DECIDE
brand campaign

Bosch Rexroth

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CURIOUS MINDSET

Bosch Rexroth is an international leader in the fields of drive technologies, control technologies, and factory automation. Over the past few years, we have taken tremendous steps with their marketing team. The projects are myriad, and our pride is indescribable. It all began with the international repositioning of 2018, which elevated everything to a new level and paved the way for future projects. After dozens of campaigns and two German Brand Awards, it was time for a second brand phase in 2023.

MAGICAL DISCOVERY

The new proposition "We Move. You Win." was a significant step for Bosch Rexroth in 2018. It wasn't about boasting, but rather the moment to come out of the shell and tell it like it is. Confidence grew quickly, just like the technological developments that Bosch Rexroth had achieved by then. Thus, it was time for another firm and vital step, always based on credibility. The new brand campaign needed to clearly show that there is an incredible amount to gain for customers who dare to make choices. Those who believe in progress, ambition, sustainability, and resilience. So, make your decision. Bosch Rexroth will not be the reason to hold back.

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A few years ago, we reinvented our brand with Blue Dragon, which helped us accelerate globally. We have since worked together on many other projects, and still there is surprise, intelligence, and vigor. Our new 2023 brand campaign proves that once again. And: always in a pleasant atmosphere. We do it together.

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Erik Snoeijen Vice President of Corporate Marketing

BREAKTHROUGH

The "You Decide" campaign was launched at the Hannover Messe and gave Bosch Rexroth another boost. The brand had a new and distinctive concept from the same brand proposition with which to keep profiling itself strongly. The core element was an impressive commercial that we filmed together with Wenneker.Amsterdam in Thailand, Singapore, Germany, and the United States. The commercial features storylines which we then developed into a series of mini documentaries. The campaign was well received internationally and garnered over 200 million impressions in just a few weeks.

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