(Digital) Growth
De Bossche WoonBoulevard
CURIOUS MINDSET
De Bossche WoonBoulevard offers a massive 50,000 m² of home and interior stores in ’s-Hertogenbosch. Their goal was clear: increase brand awareness and attract more visitors. Our advertising, SEO, content, and social media specialists were eager to take on the challenge.
MAGICAL DISCOVERY
Potential customers primarily search online for home inspiration and interior products. So how do you convince them to visit the physical stores of De Bossche WoonBoulevard? By reaching and engaging them on the very platforms where they’re already gathering inspiration, through social media, monthly newsletters, blogs, and SEO-optimized content on the website.
We implemented a well-balanced marketing mix. With a combination of organic and paid channels, we delivered the right content to the right audiences. Our 50/50 strategy, equal focus on content and advertising, delivered results fast.
Pinterest monthly organic views (in 1.5 years)
BREAKTHROUGH
The outcome speaks for itself: a 60% increase in website traffic, with 50% coming from organic sources. Every other channel showed growth as well. But the most important win? More destination shoppers for De Bossche WoonBoulevard.
The next step? Put the retailers even more in the spotlight. We're now creating authentic (video) content in the stores themselves, highlighting trends and distributing it via platforms like TikTok, Instagram, and Pinterest. That’s how we continue strengthening the connection with our audiences.
LET’S MEET.
Just chatting about your issue or curious what we can do for your business? Leave your details and we will call you back within one business day for a no-obligation introduction.