Banner

Education is never a side issue

Anculus Brand Concept

CURIOUS MINDSET 

Anculus was busy. Too busy. Years of going full throttle meant that brand and marketing had taken a back seat. Understandable, but unfortunate. Because behind that packed schedule is an organization that’s genuinely improving Dutch education. Time to show that impact. After a thorough agency orientation, Anculus chose Blue Dragon. 

Achieve similar results

MAGICAL DISCOVERY

Anculus enables schools to do what they do best: teach. A simple idea with huge impact. How? By taking all secondary processes off their hands. That means schools can fully focus on what really matters: helping children grow smarter. It also saves a lot of money and makes everything much more professionally organized. 

And here's the kicker: Anculus is the only player fully dedicated to education, while offering a complete range of services. From real estate development and procurement to facility management. While others divide their attention between healthcare or municipalities, Anculus knows only one world: schools. That makes all the difference. 

Text image
Text image

BREAKTHROUGH

The first step? Saying goodbye to false modesty. We made it crystal clear where a school organization’s priority should lie: quality education. Anculus takes care of the rest, and does it better. We positioned the brand as an all-in education partner, the one player defining the entire category. A more mature visual identity. A stronger story. A brand ambitious school leaders can confidently rely on. Compared to the old positioning, this wasn’t a step, it was a leap. 

LET’S MEET.

Just chatting about your issue or curious what we can do for your business? Leave your details and we will call you back within one business day for a no-obligation introduction.

Loading reCAPTCHA...
Nieuw
Frankwatching Event
22 september 2026

webinar: signal based strategie in b2b

Ontdek welke signalen laten zien dat een klant koopinteresse heeft, en hoe je zorgt dat sales er op tijd mee aan de slag gaat. Meld je nu gratis aan!

Meer over dit event
ennl