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Education is never a side issue

Anculus Brand Concept

CURIOUS MINDSET 

Anculus was busy. Too busy. Years of going full throttle meant that brand and marketing had taken a back seat. Understandable, but unfortunate. Because behind that packed schedule is an organization that’s genuinely improving Dutch education. Time to show that impact. After a thorough agency orientation, Anculus chose Blue Dragon. 

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MAGICAL DISCOVERY

Anculus enables schools to do what they do best: teach. A simple idea with huge impact. How? By taking all secondary processes off their hands. That means schools can fully focus on what really matters: helping children grow smarter. It also saves a lot of money and makes everything much more professionally organized. 

And here's the kicker: Anculus is the only player fully dedicated to education, while offering a complete range of services. From real estate development and procurement to facility management. While others divide their attention between healthcare or municipalities, Anculus knows only one world: schools. That makes all the difference. 

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BREAKTHROUGH

The first step? Saying goodbye to false modesty. We made it crystal clear where a school organization’s priority should lie: quality education. Anculus takes care of the rest, and does it better. We positioned the brand as an all-in education partner, the one player defining the entire category. A more mature visual identity. A stronger story. A brand ambitious school leaders can confidently rely on. Compared to the old positioning, this wasn’t a step, it was a leap. 

LET’S MEET.

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