A special collection deserves a standout name. One that grabs attention, maybe feels a little unexpected, and hints at what the product stands for. The new line ticked every box for women working in industry, logistics, and other physically demanding environments. This collection of safety shoes delivers what women want. What women want: Whawowa.
The concept subtly taps into themes of women’s empowerment. But rather than stating it outright (which can feel a bit cliché), we chose to let the product speak for itself. To Bata Industrials, it’s simply a matter of logic: of course, there should be a safety shoe line just for women. We developed the entire campaign from start to finish, including the photo and video shoots, as well as all the materials and channels Bata Industrials needed. The visuals and tone present women as strong, grounded and confident. A perfect match for the trust these safety shoes provide in the workplace.