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WHAWOWA

BATA INDUSTRIALS

CURIOUS MINDSET

Bata Industrials developed a unique collection of safety shoes, specifically for women. Surprised that something like this didn’t already exist? So were we. This was the world’s first product line entirely designed around women and their specific needs. Our task? To create a name, a visual identity, and a full campaign for the launch.

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MAGICAL DISCOVERY

A special collection deserves a standout name. One that grabs attention, maybe feels a little unexpected, and hints at what the product stands for. The new line ticked every box for women working in industry, logistics, and other physically demanding environments. This collection of safety shoes delivers what women want. What women want: Whawowa.

The concept subtly taps into themes of women’s empowerment. But rather than stating it outright (which can feel a bit cliché), we chose to let the product speak for itself. To Bata Industrials, it’s simply a matter of logic: of course, there should be a safety shoe line just for women. We developed the entire campaign from start to finish, including the photo and video shoots, as well as all the materials and channels Bata Industrials needed. The visuals and tone present women as strong, grounded and confident. A perfect match for the trust these safety shoes provide in the workplace.

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BREAKTHROUGH

With this end-to-end concept and execution, we helped turn the positioning, promotion, and sales of this collection into an international success.

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LET’S MEET.

Just chatting about your issue or curious what we can do for your business? Leave your details and we will call you back within one business day for a no-obligation introduction.