After several brand sessions, we had it clear. The products and services offered by Bosch Access Control & Intrusion Alarm are complementary, but also essentially opposite. Letting people in, smoothly and in a controlled way, versus keeping people out. Let them in. Keep them out. The contrast is day and night. Literally, since access typically happens during the day, while intrusion prevention happens mostly at night. This also became the foundation for our visual concept.
LET THEM IN.
KEEP THEM OUT.
Bosch Security brand concept
Curious mindset
Bosch Security, and specifically the Access Control & Intrusion Alarm business unit, is very good at securing buildings (intrusion) and making them accessible (access). What they are less good at is telling that story. Simply relying on the strength of the Bosch brand is not enough. That is where we came in. Nicely, with a badge.
Magical discovery
Breakthrough
We emphasized streamlined access with a green flow and security with a purple buffer. We then applied this concept to a fully 3D-developed building, collaborating with The Real Mag. Bosch Security gave us the freedom to take this quite far, allowing us to create an entirely digital world.
By using 3D, we could fully control the visuals, integrate Bosch products and avoid being limited by location, models, buy-outs or other constraints. This approach allowed us to position Bosch Security more effectively and clearly communicate their value. We have now also developed specific campaigns for Access and for Intrusion, helping Bosch Security achieve far greater impact with their marketing and sales.
LET’S MEET.
Just chatting about your issue or curious what we can do for your business? Leave your details and we will call you back within one business day for a no-obligation introduction.