Lindeboom Brewery wanted a striking concept, and that's exactly what they got! We decided to approach the beer product campaign in a completely new and innovative way. A dark beer in the dark days of autumn? There was already a mysterious aspect to it. Our magical discovery was that apparently you taste better and more intensely with your eyes closed. In the dark, that is. And because the first associations people have with the word 'stout' are what they are, we took it a step further.