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Smarter, better, and more enjoyable

Kia

CURIOUS MINDSET 

Kia has trusted Blue Dragon for many years. Eight years ago, we built the first webshop for this strong brand. The new strategic direction of Kia Netherlands was the reason for a complete refresh. We asked ourselves: how can we significantly improve usability for both the back office and webshop visitors? How can we empower the dealer in the best possible way? And would simply upgrading the existing webshop be enough?  

With the rapid developments in the digital world, that seemed like setting the bar too low. Not to mention the modern expectations of online shoppers. On top of that, Kia’s back office holds a massive amount of data: models, versions, trims, matching accessories, specs, prices, dealer infoyou name it.  

Never afraid of a challenge, we eagerly took on this exciting project. 

Achieve similar results

MAGICAL DISCOVERY

We decided to develop a brand-new webshop. With the least disruptive integration for the client and the biggest results. By fully connecting to Kia’s existing back office and internal processes. At the same time, we saw all that data as a golden opportunity. We linked every single shop item to the right Kia models and trims. Even that one part that fits across five different models, various trims, and multiple production years. 

The chosen framework? Laravel, open source.

Our flexible approach made it possible for Kia Netherlands to manage the webshop independently from within their own system. We also migrated historical order data to the new environment. The result: a more intuitive User Interface and an equally smooth User Experience for customers. 

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BREAKTHROUGH

The results speak for themselves. Dealers can now view online orders and communicate directly with customers. Customers pick up and pay for their orders at the dealershipgenerating extra revenue and traffic for the driven entrepreneurs within the Kia dealer network. 

Another new feature: dedicated model pages that encourage Kia customers to upgrade and maintain their cars. Kia Netherlands manages these pages themselves. Photos, videos, and texts are uploaded and styled within flexible grids.

Today, the new Kia webshop offers around 1,000 accessories and replacement products: from spoilers, winter tire sets, and roof boxes to batteries and wipers. Not to mention caps, keychains, and other lifestyle products for the true Kia fan. 

Curious? Check out webshop.kia.nl 

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LET’S MEET.

Just chatting about your issue or curious what we can do for your business? Leave your details and we will call you back within one business day for a no-obligation introduction.

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