Moove’s strength lies not only in its technology, but in the people behind it. Experts with vision, hands-on experience and the ability to make complex topics clear and relevant. They do not simply deliver data. They deliver the insights clients need to run a smarter fleet every day.
Instead of packaging that expertise in generic brand messaging, we chose to bring it forward through personal content. Content that builds recognition, trust and relevance. It is the combination of expertise and personality that creates credibility, especially on a platform like LinkedIn, where audiences actively look for real, practical solutions.
To support this approach, we deployed a custom AI model trained on each key expert’s tone of voice, content history and areas of expertise. This enables us to produce high-quality, personal content quickly and at scale, without losing the human touch.
And we did not stop there. We reinforced that content with smart advertising, not only through the corporate account but also via personal profiles. Each post is promoted to highly targeted lead audiences, selected and refined using AI-powered targeting. When someone engages with a post from the CEO, they are later shown a relevant blog or customer case. Everything connects, from first impression to deeper engagement.
From data specialist to visible fleet authority
Thought leadership for Moove
CURIOUS MINDSET
Moove offers a fully independent service that continuously optimises fleet performance. Through smart technology, real-time data and strategic advice, they help organisations worldwide make their fleets safer, more efficient and more sustainable.
Yet their story largely remained under the radar. Not because the expertise was lacking, but because it was not reaching the right audiences. Which is a missed opportunity, especially considering Moove already works with leading names such as DHL, Picnic and Hoppenbrouwers Techniek.
At the same time, the competitive landscape is becoming more demanding. Expectations are rising, challenges are growing more complex and competition continues to intensify. In this environment, decision-makers are no longer looking for a simple supplier. They are looking for a partner who can interpret data, deliver meaningful insights and help guide strategic decisions.
The expertise is there. The question is how to tell that story in a way that truly resonates with fleet managers, operations leaders and C-level decision-makers.
MAGICAL DISCOVERY
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Thought leadership through personal content
Expert updates, insights and opinion pieces shared via the personal LinkedIn profiles of Moove’s key people.
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Tailored ghostwriting
Custom-written content for each expert, aligned with their role, tone of voice and audience.
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Custom AI model
Enabling fast, consistent and scalable content creation without losing a personal feel.
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Targeted LinkedIn advertising
Delivered through both brand and personal profiles, aimed at AI-defined lead audiences.
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Smart retargeting across relevant content
From post to blog. From blog to case. From content to conversation.
“A single short interview provides enough content for an entire quarter. From that point on, it runs itself. Blue Dragon doesn’t just capture my voice, but also those of my colleagues. The result is greater visibility, stronger recognition and new connections, both online and in person.”
BREAKTHROUGH
Today, we manage the entire flow of Moove’s online communication. From planning and interviews to expert content and ad campaigns. We ensure the right content is delivered by the right people, to the right audience, at the right time.
Through smart retargeting and advertising, high-quality content continues to circulate and reach the audiences that matter most. This targeted visibility reinforces Moove’s position as a thought leader and drives meaningful lead generation.
The result is consistent visibility, recognised authority and a steadily growing network of valuable contacts.
LET’S MEET.
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