It seemed like everyone suddenly wanted solar panels. And it also seemed like everyone could install them. In a booming market flooded with providers, true differentiation becomes more crucial than ever. So, we took a critical look at the brand and concluded: this company was seriously underselling itself.
Using our Brand Impact methodology, we uncovered the brand’s core and translated it into a completely new brand concept, including a brand-new name: OPPER. Sure, “quality” might sound like a cliché, but when you genuinely deliver on it, it becomes a superpower. Especially in a market full of cowboys.