Naturally, Ormit went through a series of intensive brand sessions. The vision team turned out to be a great sparring partner, sharp and engaged. They even challenged us to really push their thinking. We discovered that Ormit’s talented trainees deserved to be treated and positioned as the true gold of the organization. And that curiosity was by far their most important quality for growth and development. We also got everyone on board to take the visual identity in a completely new direction.
A VERY SPECIAL ONE
Ormit Talent Brand Concept
Curious mindset
A talent development organization in a dusty old suit? That just would not do. We had already been working with Ormit for a while and had completed some great projects. But the limited brand foundation kept holding us back. On top of that, Ormit’s story and look-and-feel were not exactly connecting with young trainees. The shy, understated exterior simply did not match the energetic heart of the organization. Time for a new chapter.
Magical discovery
Breakthrough
We changed the brand name to Ormit Talent so the world would immediately understand what the brand is all about. Sometimes things really do not need to be that complicated. We then positioned Ormit Talent in direct alignment with their trainees: the special ones. Because that is exactly what they are. We also put the trainees quite literally in the spotlight, because in the end, it is all about them. Under the tagline curiosity only killed the cat, we gave creative expression to the power of their curiosity. Finally, a bold and colorful new brand design marked the end of the old Ormit. And the new, true Ormit Talent quickly became a place where highly talented trainees are eager to belong.
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