We didn’t just create a trade show concept; we developed a comprehensive approach. We developed a brand concept and built the trade show experience around it. Forced distinctiveness doesn’t stick, but if there’s something truly unique, we’re all over it. While LG and Samsung operate as massive, rigid corporations, PPDS is refreshingly approachable. Even more important: where LG and Samsung keep their technology under lock and key, PPDS combines Philips displays with open-source software. That gave us something to work with.
OPEN² REFLECTION
PPDS Brand & Event Concept
Curious mindset
PPDS is the exclusive global seller of Philips professional display solutions. They asked us to help them make a strong impact at ISE in Barcelona. When you're competing with industry giants like LG and Samsung at Europe’s most important trade show, you need more than just a good idea. You need a smart, strategic plan. After exploring several agencies, PPDS chose Blue Dragon.
Magical discovery
Breakthrough
We introduced the Open² concept, highlighting PPDS’s dual openness. On one side: open-source technology (open technology). On the other: open and collaborative relationships (open to you). Together, they offer unlimited potential, so that’s exactly what we claimed: Open² display without limits.
How did we translate that into a trade show concept? By making those endless possibilities leap off the screen. We created video content tailored to a wide range of industries, as well as a spectacular 3D deep-screen video on a 2x2 meter LED cube. Think Times Square energy! We partnered with Maincourse to bring the concept to life.
And that wasn’t the only way we attracted visitors to the booth. We also deployed our online marketing expertise, using geo-targeting to invite everyone within a 5 km radius of the venue to stop by.
The Open² philosophy turned out to be a powerful engine, not only behind a successful trade show presence, but as a bold new starting point for the PPDS brand.
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