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EUROPE'S LARGEST MOTORCYCLE PARTS WEBSHOP

Baboon

CURIOUS MINDSET

We build a lot of webshops, but every now and then, an extra exciting challenge comes along. Like Baboon. A webshop offering more than 500,000 new and used motorcycle parts, in no fewer than 16 languages. Impressive, right? And the bar was set high, as Baboon wanted to achieve significant online growth. We jumped right in and used all our knowledge, experience and creativity to build an optimized, high-converting webshop.

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MAGICAL DISCOVERY

You might think: webshop, fully digital. True. But for us, it all started with a personal visit to Baboon. We looked around, listened and got to know their business. Because only when you truly understand the logistics, the company and its customers can you build a webshop that fits like a glove. Throughout the development process, there was plenty of sparring with the Baboon team. Great to work with such an engaged client with a solid understanding of online business.

We created a smart link between the online POS system and the back office. We enabled customers to enter the exact make and model of their motorcycle. This now gives them a tailored product selection and stock alerts. We also made sure that customers can easily pay online from anywhere in the world and that international shipping costs are clearly calculated during checkout. And that is just part of it. The entire webshop now features 40 million (!) unique URLs. We are indexing them step by step to ensure maximum findability in Google.

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BREAKTHROUGH

Since the webshop launched, Baboon has gotten off to a flying start: revenue has already doubled. As a result, Baboon is now expanding its storage facility. And we are certainly not sitting back. With online marketing campaigns and smart technical optimizations, there is still plenty of room for further growth.

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CAMPAIGN AT A GLANCE

  • 16-language webshop with 40 million URLs.
  • More than 500,000 new and used motorcycle parts, maintenance products and accessories available worldwide.
  • Tailored product selection and stock alerts based on motorcycle make and model.
  • Smart cross-selling of parts and accessories.
  • PayPal and Multi Safe Pay for a wide range of online payment options.
  • Automatic calculation of international shipping costs.
  • Real-time link with Baboon’s back office: new parts, stock levels, sales data and revenue are always up to date.

LET’S MEET.

Just chatting about your issue or curious what we can do for your business? Leave your details and we will call you back within one business day for a no-obligation introduction.

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