We discovered that the people at Banning Advocaten truly thrive when they’re challenged. The more complex the case, the more they rise above themselves and the more their clients benefit. We also uncovered that the organization had long since shed its old, formal image. Today, it’s dynamic and forward-thinking. A modern law firm, deserving of a fully refreshed brand identity.
REPOSITIONING
Banning Advocaten
CURIOUS MINDSET
Banning Advocaten had gone through several years of internal change and optimization. It was high time to fully harness the renewed strength and relevance of the organization. Naturally, we started at the root: the brand. The existing brand identity and positioning were outdated, out of sync with the present, and hindering the organization's progress. Time for a reset. Using our Brand Impact methodology, we teamed up with Banning’s brand vision group. Session by session, we worked toward the essence.
MAGICAL DISCOVERY
BREAKTHROUGH
The new Banning was unrecognizable, except for the name. And that was entirely the point. A true rebirth. With the new brand concept, the organization entered a bold new chapter. By literally inviting clients to challenge them, we cut straight to the core: Bring it on. We developed a completely new visual identity and chose a confident, distinctive tone of voice: this is how we do it. With this new positioning, Banning Advocaten’s brand finally aligned with its true character. Ready for the future.
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